Salesforce signs definitive deal for Listen Labs, price still undisclosed
Both companies confirm a signed agreement; the $2 billion figure was only a reported negotiation price, with closing expected in fiscal Q4 2027.
Salesforce has signed a definitive agreement to acquire AI customer research startup Listen Labs. Neither company disclosed the price, and Salesforce expects the deal to close in the fourth quarter of its fiscal 2027, pending regulatory clearance. The announcement is dated September 29.
Listen Labs builds AI agents that run customer research: they recruit interviewees, conduct interviews, analyze responses, and simulate buyer behavior using digital twins built from real customer data. Its customers include Microsoft, Anthropic and Sweetgreen, and annualized revenue was running at about $30 million, per a September TechCrunch report.
The $2 billion figure comes from a Business Insider report on the talks dated September 9 and was never confirmed by either company. This is Salesforce's second large AI acquisition this year, after buying customer service automation company Fin for about $3.6 billion in June. The Listen Labs team will join Salesforce AI Labs, with the technology going into Marketing Cloud and Service Cloud.
Sources:https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-listen-labs?bc=OTHhttps://listenlabs.com/blog/listen-labs-is-joining-salesforcehttps://siliconangle.com/2026/10/01/salesforce-to-acquire-ai-customer-research-startup-listen-labs-in-reported-2b-deal