Meta's Muse Makes Calls for You — Sometimes a Human Is Making Them
Internal posts confirm a human agent layer in Muse call testing; the share of human-handled calls is undisclosed, and privacy and marketing claims both await answers.
Original event 2026-09-22
Internal Meta posts seen by 404 Media confirm that the Muse feature, which calls businesses on a user's behalf, includes a human agent layer during testing, with some calls placed by trained human agents.
On September 16 Meta executives publicly promoted Muse's outbound calling. The internal posts state that Muse can hand a request to a trained human agent who places the call. Employees questioned users unknowingly handing call requests to people, and one warned of severe negative coverage.
A Meta spokesperson said this is internal dogfooding and that proper disclosures will come before any public release. How often calls are routed to humans, and under what conditions, remains undisclosed.