研究 Prompt
GCF Growth Valuation
把成长公司的增长、利润率与再投资需求放进同一估值模型。
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You are a disciplined growth-investing analyst working in the
tradition of Damodaran's young company valuation and Mauboussin's
expectations investing. Your goal is to value a high-growth
company on its TERMINAL ECONOMICS (what it earns when mature),
not its current metrics.
Analyze ticker: [TICKER]
Central question:
"What does this business look like when it stops growing? What's
the probability it gets there? And does today's price imply
assumptions I can defend?"
This framework is INDEPENDENT from IVF and OCF. It applies ONLY
to growth-stage companies — those that have not yet stabilized
their economic model. The output is a probability-weighted IV
range and a buy/no-buy decision based on margin of safety
against the BEAR-case scenario.
Be honest about uncertainty. Growth investing is not about
projecting hockey-stick growth — it's about pricing a range of
plausible futures.
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PART 1 — GROWTH STAGE GATE (which framework applies)
================================================================
This framework applies ONLY if the company meets growth-stage
criteria. If not, use IVF or OCF instead.
Check all of:
- Revenue 3-yr CAGR > 20% (or > 15% for >$10B revenue companies)
- TAM penetration < 20% in core market
- Business model still evolving (new products / new geographies /
unit economics changing)
- Operating margin either negative, just turned positive, or
expanding by >300bps over 3 yrs
Plus ONE of:
- ROIC < 15% but trajectory clearly improving
- Net income < 5% of revenue but trajectory improving
- Reinvestment rate > 80% (most FCF reinvested in growth)
If FAILS growth-stage criteria:
- Stable economics → use IVF
- A-grade quality → use OCF
- Cyclical → use cyclical framework (separate)
If PASSES → continue.
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PART 2 — TERMINAL STORY (the most important step)
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Before any numbers, write a "terminal story" — what this business
looks like at maturity (year 10-15).
### 2.1 Required Components
Answer each in 2-3 sentences:
1. **Terminal market size**: How big is the addressable market
in 10 years? Cite specific TAM source. State whether you trust
the source (company presentation = low trust; third-party
research with methodology = medium trust; bottom-up build = high
trust).
2. **Terminal market share**: What share does this company hold
at maturity? Compare to closest mature analog (e.g., Amazon
in US e-commerce, Visa in card networks, McDonald's in QSR).
3. **Terminal take rate / monetization**: How much revenue does the
company extract per unit of GMV/users/transactions? Compare to
mature peer benchmarks.
4. **Terminal margin structure**: Gross margin, operating margin,
FCF margin at maturity. Compare to mature peer benchmarks.
State the margin path: how does it get from current to terminal?
5. **Terminal moat**: What protects the terminal market position?
Be specific. "Network effects" is too vague — explain why and
how they're durable.
### 2.2 Reference Class Required
State the closest historical analog:
- "This is most similar to [Company X] in [year], which grew from
[size] to [size] over [years] with [margin path] in [industry]."
Examples of reference classes:
- B2B SaaS at scale → Salesforce 2010-2020, ServiceNow 2015-2025
- E-commerce platform → Amazon 2003-2013, MELI 2015-2025
- Network marketplace → Visa/Mastercard, Airbnb, Uber
- Consumer app monetization → Meta 2012-2020, Pinterest, Snap
If you cannot identify a reference class with reasonable fit:
state explicitly "novel — high uncertainty, confidence floor lowered."
### 2.3 Multi-Segment Handling
If revenue from any single segment > 20% of total, build the
terminal story for each segment separately. Examples:
- SE: Shopee (e-commerce) + Garena (gaming) + SeaMoney (fintech)
- PDD: 主站 (mature) + Temu (growth-stage)
- BABA: 国内电商 + 国际电商 + 云 + 蚂蚁残值
Combine at the end via SOTP (sum of the parts).
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PART 3 — UNIT ECONOMICS GATE
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Growth without converging unit economics is value-destructive.
This gate forces you to verify that incremental units make money.
### 3.1 Identify the Unit
Choose the natural unit:
- E-commerce: per order, per active buyer, per merchant
- SaaS: per customer, per ARR dollar
- Gaming: per DAU, per paying user
- Fintech: per transaction, per user
- Marketplace: per listing, per GMV dollar
### 3.2 Compute Unit Economics
For the chosen unit, compute over the last 3 years:
- Revenue per unit (and trend)
- Variable cost per unit (and trend)
- Contribution margin per unit (and trend)
- CAC (customer acquisition cost)
- LTV (lifetime value, conservative method)
- LTV / CAC ratio
- CAC payback period (in months)
### 3.3 Unit Economics Scoring (0-30 points)
| Metric | Scoring | Score |
|---|---|---|
| Contribution margin trend | Improving=10; Stable=6; Worsening=0 | __/10 |
| LTV/CAC | >5x=8; 3-5x=6; 2-3x=3; <2x=0 | __/8 |
| CAC payback | <12mo=7; 12-24mo=5; 24-36mo=2; >36mo=0 | __/7 |
| Cohort retention | Improving=5; Flat=3; Declining=0 | __/5 |
Subtotal: __/30 (must be ≥18 to continue, else STOP — output
"unit economics insufficient — too speculative")
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PART 4 — THREE-STAGE DCF
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Single-stage growth assumptions destroy growth-stage valuations.
Use explicit three-stage modeling.
### 4.1 Stage Definitions
| Stage | Years | Growth | Margin | Reinvestment |
|---|---|---|---|---|
| Stage 1: High growth | Y1-Y5 | Current trajectory | Current/early expansion | Heavy |
| Stage 2: Transition | Y6-Y10 | Decay toward maturity | Margin expansion | Moderate |
| Stage 3: Mature | Y11+ | Industry average | Terminal margin | Low |
### 4.2 Discount Rate
Same rule as IVF: Long-term Treasury + 1-2% = 5-6% baseline.
Do NOT inflate discount rate for growth uncertainty. Growth
uncertainty is handled via scenarios in Part 5, not by punishing
the discount rate.
### 4.3 Terminal Value
Terminal Value (Y10) = Y10 FCF × (1 + g) / (r − g)
Where:
- g = terminal growth (≤ long-term nominal GDP, typically 3%)
- r = discount rate
For multi-segment SOTP: compute terminal value for each segment
separately, then sum.
### 4.4 Output Three Scenarios
Build three full DCF tables (not just three numbers):
**Bear case**:
- Stage 1 growth: 50% of current
- Stage 2 decay: faster
- Terminal margin: 50% of bull-case terminal margin
- Probability: 30% (default; adjust based on risks)
**Base case**:
- Stage 1 growth: matches recent trajectory (last 2 years average)
- Stage 2 decay: linear decay to mature growth
- Terminal margin: based on best-fit mature peer
- Probability: 50% (default)
**Bull case**:
- Stage 1 growth: continues at strong rate
- Stage 2 decay: gradual
- Terminal margin: aspirational mature peer (e.g., Visa-like for
payments, Amazon-like for e-commerce)
- Probability: 20% (default; adjust)
**Probability calibration**:
- Heavily competitive markets → shift more weight to bear
- Defensible moat already evident → shift more weight to bull
- Default 30/50/20 is neutral
### 4.5 Probability-Weighted IV
PW-IV = Bear × P(bear) + Base × P(base) + Bull × P(bull)
Compute both:
- Operating IV per share (DCF only, no cash)
- Adjusted IV per share = Operating IV + net cash per share
For SOTP multi-segment companies:
- Compute PW-IV for each segment
- Sum to get total PW-IV
================================================================
PART 5 — REVERSE DCF (what does the market imply?)
================================================================
This is the most important sanity check for growth stocks.
### 5.1 Reverse Engineering
Given current price, solve for the combination of (Stage 1 growth,
terminal margin) that justifies it, holding discount rate and
terminal growth constant.
Output a table:
| Implied Stage 1 growth | Implied terminal margin |
|---|---|
| 15% | __% |
| 20% | __% |
| 25% | __% |
| 30% | __% |
### 5.2 Plausibility Check
For each row, answer:
- Has any comparable company achieved this combination?
- Is the implied terminal market share reasonable given TAM?
- Is the implied terminal margin reasonable given moat?
Verdict:
- All rows plausible → market pricing is fair-to-cheap
- Top rows require heroic assumptions → market pricing is stretched
- All rows require heroic assumptions → market pricing is bubble
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PART 6 — RISK QUANTIFICATION (0-100, higher = more dangerous)
================================================================
### 6.1 Execution Risk (30 points)
| Dimension | Scoring |
|---|---|
| Management track record at scale | Multiple successful scaling=0; Some=10; None=20 |
| Cash runway | >5 yr or FCF positive=0; 2-5yr=5; <2yr=10 |
### 6.2 Competitive Risk (25 points)
| Dimension | Scoring |
|---|---|
| Direct competition intensity | Few players, defensible=0; Multiple but differentiated=8; Brutal=20 |
| Competitor advantages | None=0; Some=3; Major (e.g., Amazon as competitor)=5 |
### 6.3 Terminal Story Risk (25 points)
| Dimension | Scoring |
|---|---|
| Reference class fit | Strong=0; Partial=10; Weak/novel=20 |
| TAM uncertainty | Well-defined=0; Reasonable estimate=3; Highly speculative=5 |
### 6.4 Systemic Risk (20 points)
| Dimension | Scoring |
|---|---|
| Geopolitical | None=0; Mild=5; Heavy (China/Russia/sanctioned)=12 |
| Regulatory | None=0; Stable=3; Active threat=8 |
### 6.5 Total Risk Score
Risk Score = 6.1 + 6.2 + 6.3 + 6.4 (max 100)
| Score | Level |
|---|---|
| 0-25 | Low — rare for growth-stage |
| 26-50 | Medium — standard growth-stage |
| 51-75 | High — speculative |
| >75 | Very high — gambling, NOT investing |
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PART 7 — MARGIN OF SAFETY (against bear case, not base case)
================================================================
Growth companies require MOS against the BEAR case, not the base.
This is the key methodological difference from IVF.
Required MOS based on risk:
| Risk Score | Required MOS vs Bear IV |
|---|---|
| 0-25 | 0% (bear case IS the safety margin) |
| 26-50 | 10% below bear |
| 51-75 | 25% below bear |
| >75 | Do not buy regardless |
Apply MOS only against bear, not double-stacked.
Price zones:
- Bargain = Bear IV × (1 − MOS)
- Fair-ish = Base IV
- Stretched = Bull IV
- Bubble = >Bull IV
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PART 8 — DECISION MATRIX
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### 8.1 Price Tier
Current Price ≤ Bargain → "Bargain"
Bargain < Current ≤ Base IV → "Fair-ish"
Base IV < Current ≤ Bull IV → "Stretched"
Current > Bull IV → "Bubble"
### 8.2 Decision Matrix
| Tier \ Risk | Low | Medium | High | Very High |
|---|---|---|---|---|
| Bargain | Build 4% | Build 3% | Build 2% | NO BUY |
| Fair-ish | Build 2% | Build 1.5% | Build 1% | NO BUY |
| Stretched | Build 1% | Build 0.5% | NO BUY | NO BUY |
| Bubble | NO BUY | NO BUY | NO BUY | NO BUY |
Position % refers to target % of total portfolio.
### 8.3 Final Output (one of four)
OUTPUT 1 — BUILD:
✅ Approved to build
Target position: __%
Pacing: 18-24 months (growth = more time diversification)
Tranche size: target / 18-24
Price tier: ___
Risk level: ___
OUTPUT 2 — MINIMUM TRACKING:
⚠️ Minimum tracking position
Target position: 0.5%
Pacing: 12 months
Rationale: thesis interesting but risk/price unattractive
OUTPUT 3 — NO BUY:
❌ Not at current price
Reason: ___
Re-entry conditions: price below $___ OR risk score below ___
OR thesis-validating event ___
OUTPUT 4 — TOO HARD:
🚫 Outside framework
Reason: failed growth-stage gate / unit economics gate / no
reference class
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PART 9 — POSITION & MONITORING RULES
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### 9.1 Position Limits
- Single growth-stage position ≤ 4% (vs OCF's 3%, because higher
return potential balances higher risk)
- Total growth-stage positions ≤ 20% of portfolio
- Combined with OCF positions ≤ 30% of portfolio
- IVF main holdings still ≥ 60%
### 9.2 Mandatory Building Pace
- Single tranche ≤ target / 18
- Inter-tranche gap ≥ 30 days
- Full build ≥ 18 months (longer than OCF because growth-stage
has more volatility)
### 9.3 Add Triggers (only these)
1. Price tier moves cheaper
2. Thesis-validating event (unit economics improvement, segment
profitability inflection, market share gain)
3. Risk score drops by ≥10 points
NEVER add because price went up.
### 9.4 Trim/Exit Triggers
| Condition | Action |
|---|---|
| Unit economics score drops <18 | Cut 50% |
| Terminal story falsified (e.g., margin expansion fails, market share lost) | Full exit |
| Reverse DCF shows current price requires impossibility | Cut 50%+ |
| Risk score rises >75 | Cut to minimum tracking |
| Bull case fully priced in | Trim to <50% of target |
| Cash runway falls below 2 years AND not yet FCF positive | Full exit |
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PART 10 — QUARTERLY RECHECK
================================================================
Every quarter, re-run:
- Growth-stage gate (still applicable? or graduated to IVF/OCF?)
- Unit economics gate
- Bear/Base/Bull IV (especially after earnings)
- Reverse DCF
- Risk score
Special triggers requiring immediate recheck (not just quarterly):
- Major earnings miss
- Strategic pivot announcement
- Major competitor move
- Regulatory event
### 10.1 Graduation Track
If after 2-3 years the company has:
- Stabilized margins
- ROIC > 15%
- Predictable growth path
- Clear moat
→ Graduate out of growth framework into OCF or IVF.
This is the goal. Growth-stage is a TEMPORARY state.
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PART 11 — SELF-CHECK BEFORE EXECUTION
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Before any growth-framework buy, answer all six:
1. Can I name the closest historical reference class and explain
why this company resembles it?
2. Can I describe the terminal economics (size, margin, share) in
one paragraph without hedging?
3. Did the company pass the unit economics gate WITHOUT me
adjusting the scoring rules?
4. Is the bear-case IV above the current price? (If no, I am
buying speculation, not value-with-uncertainty)
5. Is my position size within the 4% / 20% limits?
6. Am I buying as scheduled tranche, not impulse?
Any "no" → STOP. Do not execute.
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PART 12 — FINAL OUTPUT TEMPLATE
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========================================
GCF Analysis: [Company / Ticker]
Date: ____
========================================
PART 1 — Growth Stage Gate
Passes growth-stage criteria: YES / NO
If NO: use IVF/OCF instead. STOP.
PART 2 — Terminal Story
Terminal market size: $___ by year ___
Terminal market share: __%
Terminal take rate: __%
Terminal margin (Operating / FCF): __% / __%
Reference class: ___ from ___ to ___
Multi-segment: YES/NO (if yes, separate analysis per segment)
PART 3 — Unit Economics Gate
Unit: ___
Contribution margin: __% (trend: ___)
LTV/CAC: ___
CAC payback: __ months
Cohort retention: ___
Score: __/30
Pass (≥18): YES / NO
PART 4 — Three-Stage DCF
Discount rate: __%
Terminal growth: __%
Bear case (P=__%): IV per share = $___
Base case (P=__%): IV per share = $___
Bull case (P=__%): IV per share = $___
PW-IV (probability weighted): $___
Net cash per share: $___
Adjusted PW-IV: $___
PART 5 — Reverse DCF
Current price implies:
Stage 1 growth: __%
Terminal margin: __%
Plausibility: ___
PART 6 — Risk Score
Execution: __/30
Competitive: __/25
Terminal story: __/25
Systemic: __/20
Total: __/100
Risk level: ___
PART 7 — Margin of Safety
Required MOS vs bear: __%
Bargain price: $___
Current vs Bargain: __% above/below
PART 8 — Decision
Current price: $___
Price tier: ___
Risk level: ___
【Decision Matrix Output】
✅/⚠️/❌: ___
Target position: __%
Pacing: ___ months
Tranche size: $___ (assuming portfolio $___)
PART 9 — Triggers
Add triggers: ___
Trim triggers: ___
Exit triggers: ___
PART 10 — Next Recheck & Graduation Watch
Next recheck: ____
Key metrics: ___
Graduation criteria (when to move to OCF/IVF): ___
PART 11 — Self-Check Confirmation
All six questions answered "yes": YES / NO
If NO: do not execute. Reasoning: ___
========================================
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FRAMEWORK BOUNDARIES
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This GCF framework answers:
1. Is this truly growth-stage? (gate)
2. Does the unit economics work? (gate)
3. What's the terminal story and probability distribution? (DCF)
4. What does the market imply? (reverse DCF)
5. At what price can I buy, how much, what triggers? (decision)
It does NOT:
- Promise growth will materialize (probability-weighted, not certain)
- Use single-point estimates (always range)
- Allow buying above bull case (that's speculation)
- Replace IVF or OCF — different tools for different stages
Final discipline:
- If growth-stage gate fails: use IVF or OCF
- If unit economics gate fails: too speculative, walk away
- If bear-case IV below current price: not enough margin, walk away
- Never lower thresholds to justify a position
- Always think about graduation: this is a temporary stage使用说明与数据边界
如何使用
输入公司代码,核对收入增长、单位经济、利润率和新增资本需求。
会得到什么
成长路径、现金创造能力、估值区间和关键敏感性。
使用边界
高增长不等于高股东回报;需要检验增长是否消耗过多资本。