Spanish AI Research Firm Autentic Secures €1.5M Pre-Seed Funding
Autentic AI raises €1.5M to automate market research and build a verified participant network.
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Spanish AI market research startup Autentic AI has announced the completion of a €1.5 million pre-seed funding round.
The round was participated by four venture capital firms: Baobab Ventures, Lanai Ventures, Acurio Ventures, and Masia VC. The funds will be used to further automate its research processes and build its own network of verified consumers and industry experts, reducing reliance on third-party panels.
Autentic AI uses artificial intelligence to conduct simultaneous interviews with hundreds of consumers and experts, combined with human researchers who interpret the findings. This approach aims to reduce the time required for traditional market research from weeks or months to days. Co-founder Dani Diestre stated that when a study costs €100,000 and takes three months, companies cannot run one every time they need an answer, noting that the real cost is making important decisions without hearing from customers.
The company currently conducts around 1,000 interviews per day and expects to complete more than 400,000 by the end of 2026. Its platform serves four main sectors: fast-moving consumer goods (FMCG), retail, pharmaceuticals and cosmetics, and strategy consulting and private equity.