South Korean Live Commerce Tech Firm Mobidoo Announces 'Always On' Strategy, Claims Up to 80% Cost Reduction via AI
Mobidoo unveiled a new strategy at its annual event, using AI to automate live content creation and cut costs significantly, while planning to expand its creator network to reach more consumers.
South Korean live commerce solution provider Mobidoo announced its new "Always On" strategy at its annual event "Source Day 2026" on November 12. CEO Lee Yun-hee stated that the company aims to transform traditional scheduled live selling into an always-available purchasing model by leveraging artificial intelligence and the creator economy.
Central to this strategy is the launch of "AI Live." Users simply input a product URL, and the AI automatically generates scripts and videos, acts as a virtual host, and answers customer questions during the broadcast via an AI chatbot. Lee Min-hyun, Head of Solutions Division at Mobidoo, noted that preparing a traditional live broadcast takes at least 10 days and costs approximately 3 million KRW (about $2,200 USD) on average, whereas AI Live can reduce production costs by up to 80%.
According to Mobidoo's self-reported data, the platform produced and aired approximately 1,000 AI live broadcasts over the past three months, averaging 11 per day, with 54 million cumulative views and 200,000 product clicks. The company also built internal AI infrastructure incorporating over 20 video and image generation models linked with text-to-speech systems, allowing automatic selection of the most suitable model for each task.
Beyond AI technology, Mobidoo emphasized expanding market reach through creators. The company has recruited over 3,500 micro and nano-creators and launched "Source Link," a platform for tracking sales performance and settlements. Mobidoo plans to introduce a self-service platform connecting brands and creators early next year, enabling creators to directly find brand products and obtain sales links.
Mobidoo disclosed that its sales grew by more than 25% year-over-year through the end of October this year, and it has achieved monthly break-even profitability. The company stated it will further increase investment in AI video and the creator sector next year to fully implement the "Always On" strategy.