Salomon Revenue Tops $2 Billion in 2025 as CEO Declares 'Gorpcore' Era Over, Pivots to Sports Core for Growth
Salomon's 2025 revenue exceeded $2 billion, up 35%. Despite the fading 'gorpcore' trend, the brand sustained growth by anchoring in performance sports and expanding in China, prompting parent Amer Sports to raise full-year guidance.
French outdoor brand Salomon achieved its first-ever annual revenue exceeding $2 billion in 2025, marking a 35% increase year-over-year. Its parent company, Finnish sports group Amer Sports, raised its full-year growth forecast to 27-28% in August 2026. This growth occurred against the backdrop of the global 'gorpcore' fashion trend gradually fading, highlighting the brand's successful transition from relying on aesthetics to emphasizing actual athletic performance.
Salomon Global CEO Guillaume Meyzenq stated in an interview with foreign media that "the era of gorpcore is over," noting that urban consumers now demand not just outdoor looks but truly usable performance. He argued that while trends change, functionality represents long-term value. Salomon rose to fame through the fashion world, but its ability to continue growing after the trend receded lies in never abandoning its core sports business.
Founded in 1947 with ski equipment, Salomon is now part of Amer Sports alongside Arc'teryx. In 2015, a customer wearing Salomon Snowcross shoes entered Paris boutique The Broken Arm, where the store spotted an opportunity and initiated a collaboration. This was Salomon's first realization of its potential in the lifestyle market. Subsequently, collaborations with brands like Kith and MM6 Maison Margiela, along with Rihanna's appearance at the 2023 Super Bowl halftime show, significantly boosted the brand's profile in the fashion circle.
However, Salomon did not fully pivot to fashion. Former Global Brand Chief Scott Mellin estimated that the lifestyle market is five times larger than the performance sports market, meaning capturing 1% of the former equates to 5% of the latter. To balance this, Salomon maintained its sports core through product design: every line and feature on its shoes has a specific purpose, with technologies like quick-lace systems and containment used in both professional running shoes and style models, ensuring consumers recognize its athletic DNA from the exterior.