Roborock Posts Strong Q3 Growth While Ecovacs Profit Plunges: Robot Vacuum Market Enters Divergence Phase
Roborock's Q3 revenue and net profit grew over 30%, while Ecovacs saw a 72% drop in net profit. The divergence signals a shift from scale expansion to profitability competition, driven by memory costs and currency fluctuations.
According to a report by South Korea's ETNews, the global robot vacuum cleaner market witnessed a significant divergence in financial performance among top manufacturers in the third quarter of 2026. Chinese listed company Roborock was the only leading player to achieve substantial growth in both revenue and profit, while its competitor Ecovacs faced a severe decline in profitability.
Data shows that Roborock's Q3 revenue reached 5.614 billion yuan, a year-on-year increase of 34.85%. Net profit attributable to shareholders was 479 million yuan, up 33.01% year-on-year. In contrast, Ecovacs reported revenue of 4.647 billion yuan, growing 10.61%, but its net profit fell sharply by 72.43% to 121 million yuan.
Ecovacs attributed the profit collapse to rising prices for memory semiconductors and losses from a stronger yuan. Although its service robot shipments increased by 44.1% in the first half of the year, related revenue growth was only 26.8%, indicating that volume expansion did not translate into proportional profit gains. Analysts suggest that changes in product mix towards mid-to-low-end models and overseas markets, combined with price competition, squeezed margins.
Meanwhile, Dreame, another major manufacturer that does not disclose quarterly results, is reportedly restructuring its business to integrate duplicate product lines between its main brand and Mova to address inventory pressures. IDC data indicates that Roborock holds approximately 23.7% of the global robot vacuum market share, ranking first.
Regulatory changes also pose uncertainties. The U.S. Federal Communications Commission (FCC) has restricted equipment certification for new robots produced abroad since July. Manufacturers with local supply chains or existing certifications, such as SharkNinja (which reported a 21.2% revenue increase and a 55.1% rise in adjusted net profit), may benefit. Overall, the diverging performance of top firms suggests the global robot vacuum market has entered a maturity phase, with competition shifting from market share expansion to cost control and profit quality.