Paolo Sabatinelli, Chief Product Officer at Immobiliare.it: Innovation in Agentic Networks Lies in Orchestration, Not Individual Agents
Immobiliare.it began by deploying a voice-enabled conversational agent for each property listing and gradually expanded into a coordinated network of sub-agents handling inbound inquiries, outbound tasks, customer service, and conversational search. Its Chief Product Officer, Paolo Sabatinelli, argues that the true innovation lies in determining how agents collaborate and maintain predictable behavior, rather than the upper limits of individual agent capabilities.
The deployment path of Immobiliare.it, Italy’s largest real estate platform, offers a concrete reference: validate in a narrow scenario first, then expand to a network. The company launched a voice-enabled conversational agent for each property listing, responsible for answering calls around the clock, responding to questions, collecting lead information, and summarizing interactions for real estate agents. More than 70% of sellers opted to enable this feature, and early results validated the direction.
The core judgment of Chief Product Officer Paolo Sabatinelli is: 'A lot of the innovation is in the orchestration: deciding how agents should work together, how to keep their behavior predictable, and how to improve the experience as a whole.' The actual architecture he describes is the sub-agent pattern—each sub-agent handles only one narrow task, coordinated behind the scenes so the user always perceives a single coherent conversation rather than a patchwork of multiple independent systems.
Starting from the first inbound lead agent, the network gradually expanded to include private seller inbound agents, listing quality outbound agents, cross-channel (voice and text) customer service, and conversational search. Sabatinelli emphasized that API-driven design allows each capability to integrate with external platforms or databases, reducing integration costs for expansion. The team learns together within a single platform, sharing lessons learned across various projects.