OpenAI Adds Business Profiles and Agents to ChatGPT
OpenAI introduces a feature allowing verified companies to create profiles in ChatGPT, enabling users to interact with a dedicated Business Agent using company-provided data.
OpenAI has added a new feature for businesses within ChatGPT, similar to how companies claim and manage their presence on Google Maps. Verified business owners can now create a profile where they store essential information such as phone numbers, websites, opening hours, and details about products, prices, and availability.
When ChatGPT mentions a company during a conversation, users can access this profile via a link. There, they can start a chat with a "Business Agent," an AI assistant configured to answer questions based solely on the information the company has provided. This allows for direct interaction with brand-specific data without leaving the ChatGPT interface.
Companies can also view performance metrics in the "Business Hub," such as topics where their business is suggested to users. This data helps businesses update their descriptions, functioning similarly to SEO optimization but for AI chatbots. OpenAI emphasizes that these metrics are anonymous statistics and do not share individual user data.
The feature is currently available in beta for selected companies in the United States, with plans for a broader rollout. It represents a step towards integrating commercial entities more deeply into conversational AI platforms, competing with existing search-based discovery methods.