Meta's Muse agent hits 500,000 users in week one, and Meta admits it is heavily inspired by OpenClaw
First real scale datapoint for consumer personal agents, but retention is unproven and Meta's borrowing from an open-source project is admitted by its own product head.
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Meta's personal AI agent Muse drew more than 500,000 users in the week after its September 8 launch, including over 250,000 daily active users, according to internal data reported by The Information. The app has reached number one in Apple's App Store.
Nat Friedman, head of product at Meta Superintelligence Labs, wrote on X that Muse is "definitely heavily inspired as a product by OpenClaw" but was built from scratch; users had noticed nearly identical file names and contents, and Friedman replied that OpenClaw's creator "got those things exactly right." The user figures are Meta internal data relayed by media, not independently verified.
According to The Information, OpenAI has discussed building its own personal assistant in response. The real test is whether users will hand personal accounts and sensitive data to agents like this.