Meta Quietly Launches Style Sketch, an AI Fashion App, in Indonesia, Singapore, and Thailand
Meta has quietly released Style Sketch, an AI fashion app in Southeast Asia that uses Instagram photos to build virtual closets and suggest outfits.
According to TechCrunch, Meta has quietly launched Style Sketch, an AI fashion app available on iOS and Android in Indonesia, Singapore, and Thailand. The app helps users create outfit ideas using clothes they already own.
Style Sketch connects to users' Instagram accounts to automatically build a "virtual closet" from photos they have posted. Users can also add items manually by snapping a photo, recording a quick video, or uploading images from their camera roll. Based on this wardrobe data, the AI suggests outfit combinations matched to the user's style. The app also offers a "virtual try-on" feature, displaying outfits on a realistic model matched to the user's body shape and skin tone.
Social media consultant Matt Navarra first spotted the app. Meta did not respond to TechCrunch's request for comment, and it is unknown whether the company plans to launch Style Sketch more widely.
This is one of many AI apps Meta has released recently. Previous launches include Waddle World, an AI-powered virtual pet app; Vibes, for generating AI videos; and Pocket, a tool for vibe-coding games. The Wall Street Journal reported earlier this year that Meta CEO Mark Zuckerberg told employees the company plans to release far more apps than historically, as AI-driven efficiencies make shipping new products faster and easier.