London Startup Tano Raises $4M Seed Round Led by Cherry Ventures as AI Agents Handle 400K Monthly Creator Conversations
Tano has closed a $4 million seed round led by Cherry Ventures, bringing its total funding to $5 million. The company uses AI agents to automate influencer marketing negotiations, handling approximately 400,000 creator conversations per month.
London-based startup Tano has announced the closure of a $4 million seed round led by Cherry Ventures. This brings the company's total funding to $5 million, following an earlier approximately $800,000 round led by Seedcamp.
Founded in 2025 by former Encord employee Will Caplan and Sagar Shah, Tano utilizes AI agents to automate tasks such as negotiating rates, sending products, and paying creators in influencer marketing campaigns. According to CEO Will Caplan, the platform's AI agents currently conduct around 400,000 conversations with creators each month.
The new capital will be allocated to computing resources, engineering, and hiring human creator strategists. While highly automated, Tano maintains a human-in-the-loop system where strategists intervene when the AI's confidence levels are low.