Korean SNS Data Firm Featuring Launches AI Agent to Automate Influencer Marketing Workflows
Featuring launched a conversational AI agent at its Seoul conference that automates influencer selection, budgeting, and campaign reporting.
South Korean SNS data analytics firm Featuring unveiled its 'Featuring AI Agent' on October 28 during its inaugural marketing conference, FUTURING 26, held in Gangnam, Seoul. The tool is designed to automate the entire influencer marketing lifecycle—from candidate selection and strategy formulation to budget allocation and performance evaluation—through natural language dialogue.
According to live demonstrations, marketers can input commands such as "Find YouTubers similar to Channel A with over 3% engagement for a cream PPL campaign." The AI agent then filters candidates based on platform, target country, follower size, and demographic criteria. The system automatically flags and excludes accounts with abnormally high engagement rates, compares expected advertising costs against reach efficiency within a specified budget, and even drafts collaboration proposals and final performance report presentations. If actual performance data is not connected, the system explicitly labels outputs as "sample data."
Choi Hwa-seop, CTO of Featuring, stated that the core value of vertical AI agents lies in deep industry understanding, reliable data foundations, and the ability to translate recommendations into actionable execution. This launch marks Featuring's transition from a pure data analysis tool to an automated execution platform, aiming to address industry pain points such as high manual screening costs and fragmented data in influencer marketing.