Korean EdTech Firm Weverse Brain Launches 'Behavioral' AI Agent Platform AgentMax
Weverse Brain introduces AgentMax, an AI platform using EDRA dialogue design to proactively drive user actions like learning persistence and sales conversions.
Korean edtech company Weverse Brain officially launched its AI agent platform "AgentMax" at its "2027 Tech Day" event in Seoul on November 3. The platform is positioned as an "incubator" for developing specialized AI agents across various fields, distinguished by its focus on "behavioral AI" that actively guides users toward completing specific actions, such as sticking to a study plan or making a purchase decision, rather than just engaging in conversation.
The core technology behind AgentMax is the EDRA dialogue design engine, which stands for Empathy, Diagnosis, Reframe, and Action. Company CEO Jo Se-won stated that the engine leverages ten years of phone-based learning data and conversations from 1.23 million cumulative members to identify user states and stimulate their willingness to act. According to company-reported data, the learning retention rate three months after joining was 63% for users who signed up between September 2025 and June 2026, a figure described as rare in the education industry.
Live demonstrations featured two representative agents: the AI English tutor "MaxTutor" and the AI sales consultant "MaxSales." MaxTutor proactively calls busy students to suggest practicing just one sentence, while MaxSales addresses price concerns in a simulated sales scenario by converting monthly payments into daily costs and manipulating the browser interface in real-time to show competitor comparisons and promotional offers.
Weverse Brain plans to expand its business through a B2B2C model. Current partnerships include supplying AI tutors to NE Neungyul and signing an MOU with Hankuk University of Foreign Studies to develop multilingual AI tutors. The company emphasized that R&D funding comes from existing business profits, reporting last year's revenue at 41.5 billion KRW and operating profit at 3.2 billion KRW.