Korean E-commerce Firm Indent Corporation Launches 'Indent M' AI Agent for Global Influencer Marketing
Indent Corporation released an AI agent named Indent M to automate cross-border influencer marketing across 72 countries, leveraging historical campaign data.
South Korean e-commerce solution provider Indent Corporation, which operates the review platform VReview and influencer marketing platform Spray IO, unveiled its new commerce AI agent 'Indent M' at a press conference on October 27. The tool is designed to automate overseas influencer marketing workflows from planning and creator selection to campaign execution, currently supporting localized campaigns in 72 countries.
Users can interact with the AI via natural language to provide product details, marketing goals, and desired creator types. Indent M then evaluates expected performance and costs based on past data to automatically select creators and run campaigns. This capability stems from the company's experience managing over 930 campaigns for more than 100 brands and facilitating over 80,000 pieces of collaborative content through Spray IO over the last three years.
The company plans to integrate Indent M, which handles marketing, with Indent O, a cross-border sales platform upgraded from its Booboo Shop service launched last November. Together, they aim to offer a full Direct-to-Consumer (D2C) pipeline for small and medium-sized Korean brands expanding globally. CEO Yoon Tae-seok stated that the goal is to lower barriers to global marketing by reducing the need for local manpower and infrastructure.