Korean AI Startup Enhance Launches MOPai with PwC to Automate Salesforce Marketing Setup via Computer Use Agents
Korean AI startup Enhance and PwC have launched MOPai, a platform that uses computer use agent technology to let AI autonomously handle campaign planning and Salesforce configuration.
Korean enterprise AI agent startup Enhance has announced a collaboration with global consulting firm PricewaterhouseCoopers (PwC) to launch "MOPai," an AI-driven marketing operation platform designed to automate complex workflows in enterprise marketing.
A core feature of MOPai is its "AI-native CRM." It utilizes Enhance's Computer Use Agent (CUA) technology, allowing the AI to read screens and manipulate software interfaces like a human. In practice, the AI analyzes market and customer data to plan marketing campaigns, then directly logs into Customer Relationship Management systems such as Salesforce to automatically input sending conditions and campaign parameters. Human employees are only required to approve the final output.
The platform also includes features for Generative Engine Optimization (GEO), helping brands improve their visibility and citations in AI search services like ChatGPT or Perplexity. PwC contributes industry consulting expertise, while Enhance provides ontology and AI agent technologies. The two companies plan to expand their cooperation to overseas market analysis, managed services, and AI commerce in the future.