JD.com Completes Voluntary Public Takeover Offer of CECONOMY
JD.com announces the completion of its EUR 1.335 billion acquisition of German consumer electronics retailer CECONOMY, taking a 59.8% stake and consolidating its financials.
JD.com announced on November 12, 2026, that it has completed its previously announced voluntary public takeover offer for CECONOMY AG. The transaction resulted in JD.com acquiring 59.8% of CECONOMY's share capital and voting rights for a total consideration of EUR 1.335 billion. As a result, CECONOMY becomes a subsidiary of JD.com, and its financial results will be consolidated into JD.com's consolidated financial statements starting from November 12, 2026.
Together with the 25.3% stake retained by JD.com's partner Convergenta, this acquisition brings the combined shareholding in CECONOMY to 85.2%. The offer was made through JINGDONG HOLDING GERMANY GMBH, an indirect wholly-owned subsidiary of JD.com, at a price of EUR 4.60 in cash per share. The completion follows the fulfillment of all offer conditions, including merger control clearances, foreign investment clearances, and EU foreign subsidies clearance.
CECONOMY is one of Europe's largest consumer electronics retailers, operating more than 1,000 stores across 11 markets under the MediaMarkt, Saturn, and MediaWorld brands. The business employs over 50,000 people and reported more than 53 million loyalty members and 2.2 billion annual customer contacts in 2025. Sandy Xu, CEO of JD.com, stated that the two companies share a vision to build Europe's leading next-generation consumer electronics platform, combining CECONOMY's local expertise with JD.com's technology and logistics capabilities.
As part of the strategic roadmap, CECONOMY will remain a stand-alone business in Europe with a local independent technology stack. No changes are planned to the workforce, employee agreements, or sites, aiming to preserve the brand heritage and local advantages while leveraging JD.com's infrastructure for efficiency improvements.