How AI Is Changing Content and Advertising in India: Panel at ElevenLabs Summit Features Leo and Aeos Executives
At the ElevenLabs Summit Bengaluru, Rajdeepak Das of Leo South Asia, Varun Mayya of Aeos, and creator Tanmay Bhat discussed AI's real impact on media and marketing. Topics include why Leo built an in-house AI studio, Suncorp's personalized voice service for 10 million homes, and how 'unnecessary creativity' doubled video comments.
This podcast episode records a panel discussion from the ElevenLabs Summit Bengaluru, hosted by Luke Harries, Head of Growth at ElevenLabs. The guests are creator and entrepreneur Tanmay Bhat, Varun Mayya, founder and CEO of Aeos, and Rajdeepak Das, Chairman of Leo South Asia and Chief Creative Officer of Publicis Groupe South Asia. They discuss what AI is really doing to media and marketing.
According to the episode description, Rajdeepak Das explains why Leo built an in-house AI content studio and shares how Suncorp gave a voice to 10 million Australian homes to make risk data feel personal. Tanmay Bhat breaks down the concept of "unnecessary creativity," noting that his use of AI-generated outros and animated transitions took his videos from around 2,000 comments to 5,000.
The panel also covers why creators are adopting AI avatars, the fully AI song that went viral from India's Got Latent, whether AI films that cost a tenth as much end up feeling cheap, costly signaling and why effort still shows, and why human emotion still decides whether content lands. For readers interested in the practical application of AI in advertising and content creation, this episode offers specific industry perspectives and operational examples.