Global Study of 9,034 Buybacks Challenges Dividend Supremacy: How Tax Drag and Low Reinvestment Rates Alter Capital Allocation Judgments
The widely cited claim that "dividends account for the lion's share of stock market returns" is challenged by Michael Mauboussin’s research, which shows it relies on a theoretical assumption of 100% reinvestment, whereas private investors historically reinvest only about 10% of dividends. A study by Manconi et al. covering 9,034 buyback announcements across 31 non-US markets found that undervalued small-cap value stocks generate significant excess returns following buybacks. This article synthesizes this evidence to argue under what conditions buybacks outperform dividends and why boards in persistently undervalued markets like the UK should reconsider their capital allocation strategies.
"Dividends account for the lion's share of stock market returns"—this phrase is repeated so often in investment circles that it has become common sense. However, it rests on a fatal premise: the assumption that investors reinvest every penny they receive back into the same stock. In his 2014 Credit Suisse report, Michael Mauboussin pointed out that this assumption does not hold up in reality. Dividends are taxable events; investors receive amounts that have already been subject to tax deductions. More critically, historical data shows that private investors actually reinvest only about 10% of their dividend income into the relevant stocks. This means the narrative of "dividend-driven returns" is largely a product of the theoretical world rather than the actual experience of investors.
This does not mean buybacks are automatically superior to dividends. The global buyback study published by Manconi, Peyer, and Vermaelen in 2018—which examined 9,034 buyback announcements across 31 non-US markets between 1998 and 2010—offers a more precise conclusion: on average, buyback announcements by non-US companies are indeed followed by significant short-term and long-term excess returns. However, the authors simultaneously emphasized that "not all buybacks are created equal." Excess returns are significantly larger for small-cap, undervalued value stocks, and are more pronounced in markets with lower liquidity and poorer efficiency.