Ex-Ramp Engineers Raise $25M for Melius
Melius pivots from ad optimization to AI creative generation, securing $25M led by CRV.
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AI creative generation platform Melius announced a total of $25 million in funding, comprising a $20 million Series A led by CRV and a $5 million seed round led by General Catalyst.
The founding team consists of former engineers from Ramp. They initially built a tool to help marketers optimize ad spend but abandoned the project after six months, deeming it unpromising. The team scrapped the entire codebase to pivot toward building an "agents lab" that generates creative assets and campaigns directly.
The company claims to have hit more than $1 million in annualized revenue within two months of coming out of stealth in July. This figure is self-reported and has not been independently audited. Melius will compete with rivals like Higgsfield and Krea in the AI marketing content space.