Amazon Plans 'World Product Graph' to Index Global Shopping Data for AI Agents

According to Reuters, Amazon is planning a project called the "World Product Graph," which aims to index detailed information on every product sold anywhere on the internet, including items Amazon itself does not sell. The initiative is designed to prevent shoppers from leaving Amazon for product research on Reddit or Google, ensuring that users end up on Amazon pages even when searching for products sold elsewhere.

The strategy also targets AI shopping agents. If Amazon holds the largest stockpile of shopping data, AI agents may rely on its index over others, directing bot-assisted shoppers to its pages. Additionally, the project aims to address issues with its AI shopping assistant (previously Rufus, now integrated into Alexa for Shopping). An internal document noted that "Many Rufus answers are factually wrong or incomplete" and that running searches with the AI is expensive. Adding more data is expected to improve accuracy and allow the use of cheaper models.

It remains unclear if the project will actually ship. The internal document states the project depends on discovering how brands organize their products on their own websites, which could involve crawling other retailers' sites. Reuters reported that while the document included an October 1, 2027 release date, it is "unclear if or when this plan may be implemented." Amazon responded that draft and outdated documents often paint an incomplete picture and that such brainstorming documents do not necessarily reflect current plans.