AI Marketing Firm Appier Appoints Sanam Lou as VP of Global Marketing, Plans London Office for EMEA Expansion
Appier has appointed veteran marketer Sanam Lou as VP of Global Marketing and plans to open a new office in London to strengthen its presence in EMEA and US markets.
AI marketing technology company Appier has announced the appointment of Sanam Lou as Vice President of Global Marketing to enhance its competitive edge in international markets. According to a report by Korean tech media outlet ZDNet Korea on October 28, 2026, Lou will oversee Appier's global marketing organization across Europe, Middle East, and Africa (EMEA), Asia-Pacific, and the United States.
As part of this personnel change, Appier also plans to establish a new office in London, UK, to formally target the high-growth-potential EMEA and US markets. This move indicates the company's intention to optimize its global marketing strategy through local hubs, aiming to translate marketing efforts into tangible business growth.
Sanam Lou brings over 25 years of expertise in technology, strategy, and business growth. She previously served as a Fractional CMO and executive coach at Beyond Founding and led EMEA marketing at machine learning ad platform Moloco. Chih-Han Yu, CEO and co-founder of Appier, stated that Lou's extensive experience and strategic vision will help connect technological innovation with evolving market demands.