Meloni Files Voice Trademark to Fight AI Deepfakes
Italian PM Giorgia Meloni has applied to register her voice as a trademark at the EUIPO to combat AI-generated deepfakes.
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Italian Prime Minister Giorgia Meloni filed an application with the European Union Intellectual Property Office (EUIPO) on October 5 to register her voice as a trademark, aiming to prevent AI-generated deepfakes.
The application includes a four-second recording where she states, "I am Giorgia Meloni." This move follows years of manipulated images and videos of her circulating online, some mistaken for real content.
The application is currently under review. While Italian media note that a trademark alone cannot fully stop others from creating AI audio using her voice, it adds legal hurdles for those attempting to replicate her speech.