News1 min read·
OpenAI Tests Visual Ads
OpenAI introduces visual ads in ChatGPT image generation, with new measurement integrations and brand-safety pilots.
ImportanceMaterialEvidenceE3 inspectableWrite-upQuick
OpenAI tests visual ads and adds measurement tools.
On Oct. 5, OpenAI announced a new visual ad format in ChatGPT. Testing begins in the U.S. with a small group of advertisers.
Ads appear inside image generation, are labeled and do not influence answers. OpenAI says ChatGPT reaches 1.2 billion people weekly.
OpenAI adds Hightouch, Tealium and LiveRamp integrations. It pilots brand-safety checks with DoubleVerify and Integral Ad Science. Incrementality work is early.