Salesforce signs definitive deal for Listen Labs, price still undisclosed
Talks became a definitive agreement; the $2 billion figure was media-reported only, closing awaits regulatory clearance and the actual price remains undisclosed.
Salesforce has signed a definitive agreement to acquire AI customer research startup Listen Labs; neither company disclosed the price.
Business Insider reported the talks on September 9, saying roughly $2 billion was under discussion. Salesforce announced the signed agreement on September 29 and expects the deal to close in the fourth quarter of its fiscal 2027, pending regulatory clearance. It is Salesforce's second AI acquisition this year, after announcing in June the purchase of customer service automation company Fin for about $3.6 billion.
Listen Labs' agents recruit interviewees, run interviews and analyze feedback, and simulate how customers will respond using digital twins grounded in real customer behavior. Microsoft, Anthropic and Sweetgreen are customers. The company raised a $69 million Series B in January; per a TechCrunch report cited by SiliconANGLE, it was valued at $500 million with about $30 million in annualized revenue.
The technology will go into Marketing Cloud and Service Cloud, with the team joining Salesforce AI Labs. The same TechCrunch report said Listen Labs had signed a $125 million term sheet with venture firm Menlo Ventures at a $1.5 billion valuation, then walked away from it to pursue the sale.