Meta pushes Muse hard, adding roughly 900,000 downloads in a week
Muse passed 3.4 million downloads in under three weeks and topped US app stores, with daily actives up 27% after Meta Connect.
Original event 2026-09-25
Downloads of Meta's AI assistant app Muse rose from about 2.5 million at the start of the week to more than 3.4 million, per Sensor Tower's Thursday estimates.
The surge coincided with Meta Connect, where the company announced upcoming features including video chat with the Muse avatar, computer use on the Mac, a dedicated email address, and smart glasses integration. Sensor Tower estimates daily active users climbed 27% on Wednesday after the event wrapped. Estimates vary by firm: Apptopia puts installs at 4.3 million, Appfigures at roughly 2.3 million.
Muse launched September 8, topped the US App Store on September 18 and Google Play a day later, and has held both spots. Meta began running house ads on September 9, but ads accounted for only 6% of impressions from launch through September 19, so growth is not mainly paid.