Stravito pipes enterprise market research into mainstream AI assistants
Knowledge-management firm Stravito launched an MCP server so client research can be queried from ChatGPT and peers; adoption remains to be seen.
Original event 2026-09-24
Swedish knowledge-management company Stravito on September 24 released an MCP server that lets clients query the consumer and market research stored in Stravito — reports, presentations, spreadsheets, audio and video — directly from AI tools such as ChatGPT, Claude and Copilot.
MCP is an open standard for connecting AI applications to external data and tools. The company says answers carry citations back to the underlying research, sometimes down to a spreadsheet cell, and inherit the access permissions already set in Stravito; the citations and permission controls are embedded in the server itself, not supplied by the protocol.
Founder and CEO Thor Olof Philogène said research can now sit alongside CRM and business-intelligence data in the same AI conversation. That is the company's own account, with no customer usage data yet.