Amazon opens seller accounts to outside AI assistants
At its Accelerate conference Amazon launched a plugin letting Claude or Amazon Quick check inventory, adjust prices and update listings; US beta only, with seller approval per action.
Original event 2026-09-23
At its Accelerate seller conference on September 23, Amazon launched a plugin that lets sellers check inventory, adjust prices and update listings through Claude or Amazon Quick, without logging into Seller Central.
The plugin is in beta for US-based sellers only, takes about 60 seconds to connect, and will expand internationally in the coming weeks. Sellers can limit which data the plugin accesses and must approve each action before it runs.
The contrast is notable: this week Amazon blocked Meta's Muse shopping agent for not following its rules, while opening the door to Claude from Anthropic, in which Amazon is a major investor. Amazon says more assistant integrations are coming.