Maoxiang lead leaves ByteDance to bet on AI generative entertainment
The lead of ByteDance's Maoxiang has founded an AI entertainment startup; the space still lacks a breakout hit, worth tracking.
Original event 2025-06-01
Liang Chenqi, who led the AI interactive-content product Maoxiang, left ByteDance in the summer of 2025 to found the AI entertainment startup Dongnian Yinxian.
Per the show notes of LateTalk episode 182, he spent seven years at ByteDance and built Maoxiang within its AI product unit Flow from 2023; his new company is betting on a blend of generative creation, expression and light gaming, and trains its own models.
His thesis: once people no longer work for a living, casual creation becomes a mainstream, high-frequency form of entertainment. No AI entertainment product has yet become an undisputed hit, and the startup has disclosed no funding or user figures; the above are his own statements.