OpenAI says its Apple ChatGPT integration fell far short of expectations
In court filings, OpenAI calls its Apple integration a clear underperformer — the first time a partner itself has undercut the value of device distribution.
Original event 2026-09-23
In court filings made public on Wednesday, OpenAI said for the first time publicly that its ChatGPT integration into Apple Intelligence "performed far below expectations" after launching in 2024, per Financial Times reporting.
The filings show OpenAI had expected a halo effect and more subscriptions when the 2024 deal was signed, but the feature "appeared to start slowly" a month after launch and the company cut its weekly active user forecasts; by summer 2025 the underperformance was clear.
The statements come from xAI's antitrust suit over the Apple-OpenAI deal and are OpenAI's one-sided account, made to argue the integration did not unfairly boost its position; Apple settled with Musk's side last week, and OpenAI has moved to unseal the settlement terms.