Google reportedly pays publishers for content used in AI search
About 100 publishers have joined a pilot; a signal that AI search may shift from free ingestion to paid licensing, pending confirmation.
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Google is running a pilot program that pays publishers based on how much their content contributes to AI Overviews, AI Mode and Gemini, according to a report from The Information carried by The Verge. Around 100 publishers have joined.
The reported scale: one publisher that joined when the program started earned over $1 million in a year, while another that joined a few months ago has earned around $50,000 to $60,000. Digiday first reported the pilot, which began less than a year ago.
Google has not confirmed the program, and its terms and total budget are undisclosed. The context: the UK has ruled Google must let publishers opt out of AI search features, and the EU is investigating the traffic impact and has ordered changes to its search engine.