CapCut launches Hub workspace and previews interactive film-game platform ICG Studio
CapCut is connecting generation and editing into one workflow and entering interactive narrative creation, but ICG Studio remains in beta and unproven.
ImportânciaLocalEvidênciaE3 inspecionávelTratamentoRápido
On September 20, CapCut held its "AI New Creation Launch" event, introducing the all-in-one Hub workspace and showing ICG Studio, an AI interactive film-game creation platform, for the first time. ICG Studio is still in beta.
Hub combines an infinite canvas with a multi-track editor; generation stays with platforms like Jimeng and Xiaoyunque, while CapCut organizes the material into an editable project. The demo figures shown at the event (a 6-minute talking-head video rough-cut to 3 minutes in 10 minutes, costing about 2 yuan in credits) come from a staged demonstration and are vendor claims, not general efficiency results.
ICG Studio lets creators build branching narratives from a script, reusing character and scene assets across storylines. Tencent Photon's Zaohua Gongfang and Yuanxiang's Castloop already operate in this space, and DataEye estimates China's interactive film-game market at 1.8-2.0 billion yuan for 2026. CapCut's entry shows interactive narrative has reached major content tools' product plans, but distribution and monetization remain unannounced.