Shenzhen Regulators Fine AI Ad Provider for Manipulating Model Answers with False Content
A Shenzhen market regulator fined a GEO service provider 50,000 yuan for probing AI model preferences and fabricating rankings to insert ads into AI responses.
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Shenzhen market regulators recently fined a small service provider engaged in Generative Engine Optimization (GEO) 50,000 yuan.
The company used tools to probe large language model response preferences, extracting inclusion criteria from AI platforms. It also fabricated industry scores and posted them on social media to increase the likelihood of its advertising content being cited by AI.
Regulators determined this violated Article 8 of the Interim Provisions on Anti-Unfair Competition Online and Article 9 of the Anti-Unfair Competition Law, constituting false advertising. This follows a similar case reported by Beijing's Chaoyang District in June, indicating increased regulatory scrutiny on manipulating AI outputs.